Privacy Policy

Effective Date: May 20, 2026

Flooring & Epoxy Coat Pro (“we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have. It applies to flooringcoat.pro and any subdomain operated by us (including each of our service-area sites, such as sandiego.flooringcoat.pro).

1. Information We Collect

Information you give us

When you fill out a contact form, request a quote, sign up for SMS or email updates, or call us, you may provide:

  • Name, email address, phone number, street address, and zip code
  • Project details (property type, square footage, floor type, timeline, budget range)
  • Photos of your space or current flooring (when you choose to share them)
  • Any other content you include in a message to us

Information we collect automatically

When you visit our sites, we automatically collect:

  • Device and browser type, operating system, screen size, and language
  • IP address and approximate geographic location (city/region level)
  • Referring website and pages viewed, time on page, scroll depth, and clicks
  • Cookies and similar tracking identifiers (see Cookies and Tracking below)

2. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiry, schedule estimates, and provide quotes
  • Deliver the services you requested and follow up on completed work
  • Send you appointment reminders, project updates, and customer service messages
  • Send marketing communications (email and, with your consent, SMS) about our services, promotions, and seasonal offers
  • Measure site performance, troubleshoot issues, and improve user experience
  • Show relevant advertising on third-party platforms (such as Google and Meta) to people similar to our customers
  • Detect and prevent fraud, spam, and abuse
  • Comply with legal obligations and enforce our terms

3. Third-Party Services We Use

We rely on trusted third-party platforms to operate our website, capture leads, and run our business. Each of these providers receives only the data needed to perform its function and operates under its own privacy terms.

Google Analytics (GA4) and Google Ads

We use Google Analytics 4 to understand site usage and Google Ads to run and measure paid search and display campaigns. Google may set cookies and collect data including IP address, device identifiers, and pages viewed. You can opt out of Google Analytics tracking with the Google Analytics Opt-Out Browser Add-On. Learn more at Google’s Privacy Policy.

Meta (Facebook and Instagram) Pixel

We use the Meta Pixel to measure ad performance and show you relevant ads on Facebook and Instagram based on your interactions with our sites. Meta may receive your IP address, browser data, and pages visited. Learn more at Meta’s Privacy Policy. You can manage ad preferences in your Facebook account settings.

GoHighLevel (CRM, Forms, and SMS)

We use GoHighLevel to power our contact forms, track leads through our sales pipeline, send appointment confirmations, and (with your opt-in consent) deliver SMS marketing messages. When you submit a form, your information is stored in GoHighLevel and used to communicate with you. Learn more at GoHighLevel’s Privacy Policy.

Microsoft Clarity

We use Microsoft Clarity to capture anonymized session recordings and heatmaps that show how visitors interact with our site (clicks, scrolls, rage clicks). Clarity does not record sensitive form input by default. Learn more at Microsoft’s Privacy Statement.

4. SMS and Text Message Communications

Express Written Consent: By providing your mobile phone number and checking the SMS consent box on any of our forms, you expressly consent to receive text messages from Flooring & Epoxy Coat Pro, including appointment confirmations, project updates, quote follow-ups, and marketing offers. Consent is not a condition of purchase.

Message frequency: Message frequency varies. You may receive transactional messages (appointment confirmations, quote follow-ups) as needed, plus up to 4 marketing messages per month.

Message and data rates: Standard message and data rates may apply, depending on your mobile carrier plan.

How to stop: Reply STOP to any message at any time to opt out of all future SMS messages. You will receive one final confirmation message.

How to get help: Reply HELP to any message for assistance, or contact us directly using the information at the bottom of this page.

Carrier disclaimer: Carriers are not liable for delayed or undelivered messages. We do not share your mobile information with third parties or affiliates for marketing or promotional purposes. SMS opt-in data is excluded from any data sharing with third parties.

5. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to remember preferences, measure site usage, and serve relevant advertising. Cookie types we use:

  • Strictly necessary cookies — required for the site to function (cannot be disabled)
  • Analytics cookies — help us measure site usage (Google Analytics, Microsoft Clarity)
  • Advertising cookies — help us show relevant ads on Google and Meta platforms

You can manage cookies through your browser settings. Disabling cookies may affect site functionality.

6. How We Share Your Information

We share your information only in the following limited circumstances:

  • With our service providers — the third-party platforms listed in Section 3, who process data on our behalf under their own privacy and security obligations
  • Within our local service network — if you contact us about service in a specific city, we route your information to the local Flooring & Epoxy Coat Pro team that serves that area
  • For legal reasons — when required by law, court order, subpoena, or to enforce our rights, protect our property, or investigate fraud or threats to safety
  • In a business transfer — if we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction (you will be notified)

We do not sell your personal information. We do not rent, trade, or sell your contact information to third parties for their own marketing purposes.

7. Data Retention

We retain your information for as long as needed to provide the services you requested and to meet our legitimate business and legal needs:

  • Lead and inquiry data: up to 3 years from your last interaction with us
  • Customer transactional records (estimates, invoices, project files): up to 7 years for tax and warranty purposes
  • Marketing list data: until you unsubscribe or request deletion
  • Analytics data: as set by each provider (Google Analytics retention is configured to 14 months by default)

8. Your Rights

All visitors

You may at any time:

  • Request a copy of the personal information we hold about you
  • Ask us to correct inaccurate information
  • Ask us to delete your information (subject to legal retention requirements)
  • Unsubscribe from email marketing using the link in any marketing email
  • Opt out of SMS marketing by replying STOP
  • Opt out of Google or Meta advertising using the platform tools linked in Section 3

California residents (CCPA / CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

  • Right to know what personal information we collect, use, and share about you
  • Right to delete personal information we have collected from you
  • Right to correct inaccurate personal information
  • Right to opt out of the sale or sharing of personal information — note: we do not sell or share your personal information for cross-context behavioral advertising as defined under CPRA, so there is nothing to opt out of
  • Right to limit the use of sensitive personal information
  • Right to non-discrimination for exercising any of these rights

To exercise any of these rights, contact us using the information at the bottom of this page. We will respond within 45 days.

9. Children’s Privacy

Our services are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, contact us and we will delete it.

10. Security

We use reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

11. International Visitors

Our services are operated from the United States and intended for users in the United States. If you visit our sites from outside the U.S., be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from your country.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will revise the “Effective Date” at the top of this page and, where appropriate, notify you by email or a prominent notice on our site.

13. Contact Us

Questions about this Privacy Policy, or requests to exercise your rights, can be sent to:

Flooring & Epoxy Coat Pro
Email: [email protected]
Phone: (213) 460-3906
Web: https://flooringcoat.pro